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Santa Fe County DWI Program Launches New Campaign, Think SaFe

Santa Fe, NM – July 3, 2014- The Santa Fe County DWI Program just rolled out a new public awareness campaign, Think SaFe. The focus is to remind people not to drink and drive.  Think SaFe is a reminder for everybody to Think about SaFety and Santa Fe.  The message: Be smart. Drinking and driving is never good.  Ever.  The campaign focuses on feeling SaFe by reducing DWIs by 1.) Making a Plan 2.) Calling a Cab and 3.) Report a DWI if you see it. Take pride in our community and take your safety into your own hands.

The campaign features a bus and van wrapped with the Think SaFe colors and message, coasters and napkins in bars with the Cab Ride Home telephone number.  Bar tenders and servers are also getting in on the Think SaFe message and soon, will be wearing Think SaFe t-shirts.

“Our new message Think SaFe is an invitation to think about the ridiculously easy way to avoid drunk driving and an appeal to think about the consequences if you don’t. Think SaFe Santa Fe. Think before you drink and drive,” said Lupe Sanchez, Santa Fe County DWI Program Coordinator.

Be smart. Drinking and driving is never good. Ever.

For more information contact Peter Olson at 505-992-9844/ 505-629-9278 or polson@santafecountynm.gov.